bayerposterHeifara Rutgers was born and raised in Aspen, and his Aztech Mountain menswear reflects that. Take, for example, the Italian-made Caribou Club down-fill jacket, which has a print of the historic Thunderbowl lift lining its inside. Each year, he partners with the Aspen Historical Society archives team to find a singular, striking image to be included in his  high-performance outerwear line.aztech_highlands

AHS recently collaborated with Aztech on another project, releasing a limited-edition, long-sleeved T-shirt featuring a classic Herbert Bayer skiing poster designed for the Aspen Chamber in 1950. It puts the fun in functional. These debuted at an in-store event held at Performance Ski in March, with generous proceeds benefiting AHS.







The remaining shirts (limited sizes available) sell for $22 and can be purchased by visiting the Aspen Historical Society gift shop (620 W. Bleeker St.) or by calling (970)925-3721. One hundred percent of the proceeds benefit the Aspen Historical Society Campaign to renovate the archives.

Aztech Mountain wear is sold exclusively at Performance Ski in Aspen, as well as Barneys New York and a number of European ski boutiques. Be on the lookout for next year’s line, and another debut image showcasing Aspen’s rich ski history.